For PR management students: category of PR texts and advantages of utilizing PR articles
Classification of PR texts
After we touched a little regarding the peculiarities of composing pr texts, it is the right time to discuss the kinds of PR articles. Happily, right here we have been anticipating new interesting acquaintances.
- 1. Press releases. Yes, yes, the old type press release pertains to the group of image texts. Regular publication of data guides can develop a particular image around a product, service or company.
- The possible lack of pr announcements is the fact that its market is always extremely tied to the circle of interested experts: it’s difficult to imagine a common citizen whom opens the internet site of their favorite newspaper at night after finishing up work, however a profile resource that places pr announcements on the web.
- 2. Interviews. a feature that is pleasant of into the format of „interview“ is the fact that you’ll separately prepare a „convenient“ range of questions, avoiding any unnecessary topics. Or specifically give attention to uncomfortable concerns, without looking forward to them (in a more uncomfortable situation) become set by opponents.
- Image meeting allows you to inform of a certain person, and concerning the company, product, service and so forth. PR-copywriting also assumes this format associated with interviewing, as soon as the questions within the text foresee the concerns that usually arise through the audience.
- 3. Image text. Most frequently, the writing of image articles will be based upon the perfect solution is of some socially significant dilemmas or describes procedures being interesting to the customers. Types of PR-texts of the sort:
- How company N built a playground that is new
- How the employees of company N took part within the Sabbatarian
- business N has bought equipment that is new allows producing a lot more helpful juices
- The handling of business N made a decision to subtract 10% associated with wage when you look at the Peace Fund
- N team took place that is first city competitions.
- 4. Biography. This form of PR-texts should create an optimistic image of the person that is certain whether it is a politician, sportsman, singer or anyone else. Image biographical texts are described as the fact that here, combined with the usual PR, often satisfies his „black“ other. Everbody knows, dirtying an individual is constantly easier than whitewashing.
- 5. Analytical (specialist) text. The singularity of image analytical articles is they might not also point out a person, company or service. For instance, you see on the net overview that is excellent, telling concerning the development styles of Russian-language services for producing landing pages.
- The materials is lively, relevant, marketing notes in it are not at all. The thing that is only reveals in this text is a clear image „trace“ – the signature at the conclusion of the article.
- The leading specialist of landing page creation service „Landing +“ for example, “ Ivan Ivanov. Your website is so-and-so“.
- this indicates to be a trifle, nevertheless the reader currently has a specific impression: „Yeah, if all things are interesting, expert as well as on the shelves, then in this „Landing +“ they know a great deal about good landing pages“. And also if the audience does not immediately go directly to the site of the service, he’ll currently have a specific good opinion.
Advantages of choosing PR articles
- everbody knows, no one would have bought the writing of PR-texts, if there have been no pro from their store. Fortunately, there was. And considerable! Below, we attempted to remember the main advantages for which image materials are valued.
- Relative cheapness. The cost of composing a solid pr-text for the world-wide-web is many times lower than yourorder of marketing on tv or creating a video clip. As well as the keeping of such materials on the internet will likely to be much cheaper. In case it is a concern of press announcements, chances are they are placed at no charge, spending solely on producing content.
- Durability. In the event that you pay for airtime on tv, order a lovely banner when you look at the media or purchase time from the radio, then all actions may have a one-time impact. The placement of PR articles on the net is, if you don’t forever, very long.
- don’t forget, the materials (with links) are indexed by the various search engines, which greatly advances the regularity of reference to the brand (solution, business) on the web. Cumulative effect doing his thing. Well, we have to keep in mind concerning the growth of the „trust“ associated with web site and targeted visitors who found the company’s web site from direct links.
- a huge target audience. Today you are able to write PR-articles on any subject, firmly comprehending that they will certainly nevertheless talk with their visitors. Profile sites on the net are enough for materials to get their audience.
- Increased self- confidence. Unlike advertising articles, which are generally identified by visitors skeptically, PR-texts are interesting towards the audience in by themselves. Consequently, the given information that develops in image articles, causes your reader significantly more confidence.
A tiny epilogue
- PR-text is just a actually powerful tool that enables you to solve just about any problem of image character. Proper utilization of OL articles can perform what you should maybe not attain, perhaps the many advertising that is expensive.
- Image articles remove the boundaries associated with audience’s distrust, which will be the key and property that is absolutely unique of PR copy writing.